2. What are the two methods of collecting research? Primary research (surveys) doing it yourself. Secondary research (online) getting other peoples information. need to research existing products and every project needs to do this, doing this can help find out about what needs to be included in different products. Doing audience research by showing them prototypes (an early draft of a final product)
TYPES OF RESEARCH:
Audience Research - Research into the target audience E.G. Age, Gender Lifestyle (Demographics) the purpose of this is to understand the interests of the audience as these are the ones purchasing the product, can also effectively reach out to the target audience.
Market Research - How and where the product will be available - Existing Market and the revenue for the product and how the product will find space in the market
Product Research - Will the product be worth making.
PRIMARY RESEARCH.
What does this mean? This means research done by ourselves as in going out and collecting all our own information
Give three examples of how this is done.
Surveys online and in the streets
Questionnaire - Can get detailed feedback
What are the advantages/disadvantages of each?
Have collected all our own information so that no one else will have all the same information
Quantitative - Yes/No - One word answers - however these are too short and doesn't give detail to help improve the product or design/whatever you have given them to look at, however these are very quick and easy to analyse because of how short the answers are.
Qualitative - Yes/No - And then why they have said yes or no. However this takes a long time to analyse from how long all their answers are due to detail and more than one word.
SECONDARY RESEARCH.
Any type of internet research and one that ends in .org/.ac/.gov as these are all official and made by professionals
An advantage of internet research is that it is not time consuming because the information is already there and the internet is accessible everywhere which makes it a lot easier to do.
A disadvantage is that the source always has to be checked to make sure it is valid (true) especially if the information wants to be used in a product.
FOCUS GROUP
Focus group - Arrange for a group of people to give you verbal + written feed back (meeting) these people being the target audience
Ethical issues if someone is unavailable to interact so have features to access the focus group. should also worry about payments or friends involved as the information could be invalid as they are getting something out of it.
Another disadvantage is that it is time consuming to analyse because of how long it takes to get all the data together
INTERVIEW
Focus group - Arrange for a group of people to give you verbal + written feed back (meeting) these people being the target audience
Ethical issues if someone is unavailable to interact so have features to access the focus group. should also worry about payments or friends involved as the information could be invalid as they are getting something out of it.
Another disadvantage is that it is time consuming to analyse because of how long it takes to get all the data together
SIMILARITIES
- Speak to the target audience
- Pre arranged
- Ask Questions
DIFFERENCES
- Formal
- 1-2-1/Less people
- Written by a person/organisation
- Research based (Facts & Figures)
Advantages
- Using somebody else's research/documentation
- Very accessible
- Written by professionals so we know the information is valid
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