REVISION!!!

Qualitative - Long and detailed
Quantitative - Yes & No

Research methods:
Primary Research
Secondary Research

Why research is relevant:
Can improve a product based on the feedback
Find out target audiences interests to effectively target them better.

To understand the product being made:
Layout conventions
understand the genre of the product
Competetors

Primary Research: Can do this by yourself (Organise + Prepare Yourself)

Focus Group - Organise people from your target audience to give you feedback.

Effective:
Talk directly to the target audience (Probing Questions E.G. needed)
Qualitative feedback (Detailed answers to improve product)
Improve the product (Can reach the target audience better)
Can do this in pre-production or post-production (Can do this at anytime)
Can do the focus group and get all the data at once (Instant Data)

Ineffective:
Biased (No one wants to speak up and give a negative comment back)
Organising (Place/Time/People turning up)
Ethics (Making sure it is accessible to everyone)
Need other documents to support it (Questionnaire/Design Documents/)
Time Consuming (To analyse the data and to organise it)

Survey - Quantitative Data (YES OR NO)

Effective:
Quick instant feedback (Can compare the demographics)
Cost Effective (Free for the company to do)
Collect a large sample (Distributed to a large audience for quick feedback)
Instant feedback (Quick and easy)

Ineffective:
No detailed answers (Lacks qualitative data to help improve the product)
Amount of responses if done online (Small sample of feedback)
Cant ask for demographic information (Not reaching the target audience)

Questionnaire:
People may not respond (Small sample)
Takes a long time to analyse (Qualitative data)

Meeting - Direct feedback

Effective:
Speaking to the client (Update them on the audience research and product)
Direct feedback (Quick information on the spot)
Honest and valid feedback (Know what you need to improve)
Can happen multiple times (Skype calls to be done at anytime)

Ineffective:
Schedules (If the client can't travel)
Compromising launch date
Always need other documents with it (The client will always want to see new drafts)

Secondary Research: Looking at existing sourced information/products

Internet search - What would the Google search say if you were to use this from the brief

Journals - Academic source (Someone who knows their stuff/what they are talking about)

Books - Example of the type of book