Identify & Explain
Evaluate
Each one of these have there own grade, evaluate being the hardest being a distinction level question also being the last question on the paper.
Identify question being just at a pass level.
Explain is the question at a merit level.
Identify meaning a right or wrong answer, find the correct answer, key word/sentence. (1 MARK)
Explain meaning find an explanation using the word 'because' still have to state something and explaining it. Must be relevant to the brief. (3 MARKS)
Evaluate having to still explain/identify something, tell the pros and cons or strengths or weakness' (8+MARKS IN THE MIDDLE) (16-20 MAKRS IN THE END)
The ethical issues that should be addressed for this advert should be considered
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