A - Upper Middle Class
B - Middle Class
C1 - Lower Middle Class
C2 - Skilled Working Class
D - Workinng Class
E - The Lowest Level
There is some direct correlation between a person being categorised into the top bands of the NRS data and age.
A - https://www.youtube.com/watch?v=jDovJf_59BQ - Mercedes Advert shows the car being used and compared to a wolf which creates suspense and makes the audience want to know more about the car, this will attract these people as cars dont seem like the most of money they have.
B - https://www.youtube.com/watch?v=9KFlJYWIrPs - Smart TV Advert shows the tv being family which can be relateable for some TV lovers and TVs are luxury but not the higest items these look for/own already.
C1 - https://www.youtube.com/watch?v=946lEqzypQE - Xbox Advert shows the whole xbox so the gamer audience can see the whole product before purchase. Games are usually the higest range of luxury they can afford.
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