REVISION!!!

Qualitative - Long and detailed
Quantitative - Yes & No

Research methods:
Primary Research
Secondary Research

Why research is relevant:
Can improve a product based on the feedback
Find out target audiences interests to effectively target them better.

To understand the product being made:
Layout conventions
understand the genre of the product
Competetors

Primary Research: Can do this by yourself (Organise + Prepare Yourself)

Focus Group - Organise people from your target audience to give you feedback.

Effective:
Talk directly to the target audience (Probing Questions E.G. needed)
Qualitative feedback (Detailed answers to improve product)
Improve the product (Can reach the target audience better)
Can do this in pre-production or post-production (Can do this at anytime)
Can do the focus group and get all the data at once (Instant Data)

Ineffective:
Biased (No one wants to speak up and give a negative comment back)
Organising (Place/Time/People turning up)
Ethics (Making sure it is accessible to everyone)
Need other documents to support it (Questionnaire/Design Documents/)
Time Consuming (To analyse the data and to organise it)

Survey - Quantitative Data (YES OR NO)

Effective:
Quick instant feedback (Can compare the demographics)
Cost Effective (Free for the company to do)
Collect a large sample (Distributed to a large audience for quick feedback)
Instant feedback (Quick and easy)

Ineffective:
No detailed answers (Lacks qualitative data to help improve the product)
Amount of responses if done online (Small sample of feedback)
Cant ask for demographic information (Not reaching the target audience)

Questionnaire:
People may not respond (Small sample)
Takes a long time to analyse (Qualitative data)

Meeting - Direct feedback

Effective:
Speaking to the client (Update them on the audience research and product)
Direct feedback (Quick information on the spot)
Honest and valid feedback (Know what you need to improve)
Can happen multiple times (Skype calls to be done at anytime)

Ineffective:
Schedules (If the client can't travel)
Compromising launch date
Always need other documents with it (The client will always want to see new drafts)

Secondary Research: Looking at existing sourced information/products

Internet search - What would the Google search say if you were to use this from the brief

Journals - Academic source (Someone who knows their stuff/what they are talking about)

Books - Example of the type of book 

What two documents would be used and why
The effectiveness of the two and the ineffective
Why the two would be suitable to use
E.G. why they are effective to use from the brief
Links to the scenario

Regulatory Bodies

1 - OFCOM - What time programmes/radio broadcasts are shown on TV from content involved.

2 - PRS - Any melodies made by artists, they regulate who uses melodies without permission made by the artists that've signed up to PRS.

3 - BBFC - Age ratings on films through content E.G. violence, swearing ETC (Age Certificates)

4 - PEGI - Age rating in games from content involved E.G. violence, swearing ETC.

5 - W3C - Web advertisement.

6 - IPSO - Used for print so that it is appropriate and not libel.

7 - ASA - Adverts (Print/Web/Video/TV)

WATERSHED - Time of day that TV + Radio can show/include Explicit content.

TRADEMARK - Asset Designs that are legally owned by a person/organisation.

Revision

Ethical Issues (Game)
1)
 - Characters / navigate the game
 - Children can create their on avatar

2)
- Languages - Subtitles (Accessibility)
- Text
- Colours of background

Welsh Mocha
- Gender Neutral Colours - Do Use Them
- Welsh Colours (Local)

Community Live - Radio Station - (OFCOM / ASA) - Inappropriate/Bad Language/Political Bias
- Logo + Jingle

OFCOM - Guidelines - Violent "Watershed" TV + Radio - After Complaints!
ASA - Advertising / Funding
PRS - Musicians & Composers sign up to this to PRS so that they get the royalties (money they get or their music they have created (Jingles + SFX)
TRADEMARK - Words/Shapes used by a company they have trademarked and made it theirs.

Monday

Moodboard: A moodboard is part of the pre-production stage which involves themes, colours, house styles, designs ETC, this help the company see where to start and all the ideas they have created for the potential final product weeks/months before the launch date.
- Quick
- Simple
- Develop Ideas
- Cheap


Mindmap: A mindmap is a more detailed version and a less creative version of a moodboard as it has more writing, it can also include colours and fonts ETC. However, they are used for brainstorming ideas associated around a word in the middle.
- Quick
- Simple
- Easy
- Cheap
- No Graphics/Designs Constantly Being Created Or Involved

Focus Group:  A focus group is a meeting with the company or target audience all giving feedback on designs and ideas ETC and how the company can find better ways on how to reach the target audience to sell the product/where to improve certain parts to interact better with the clients and what they require when buying the product they want
- Develop Ideas
- A Range Of Ideas
- Quick
- Can Reach The Target Audience Better
- Qualitative Data
- Can be hard to find people to work with
- Could be expensive 

Production Schedule: A production schedule is a planning document that shows the company who will be working on certain parts to create the product, budgets, resources, milestones, times ETC. This will help the company know exactly what needs to be done for a specific time and who needs to do it so that the company do not fall back on time.
- Keeps everyone on track
- Keeps The Company Organised
- No One Has An Excuse To Not Hand Work In On Time
- Must Be Adaptable As Things Could Change Along The Way - Negative Feedback
- If One Job Isn't Completed In Time Everything Could Change
- Jobs Aren't Specific/Clear

Blue Sky-Thinking:  Blue Sky-Thinking is a production document that has the company give ideas the spot constantly in a meeting, this gives a whole range of ideas to work with as everyone is thinking fast and sharp and can bounce ideas off of each others previous ideas to develop potential ideas towards the final product.
- Everybody Contributes - Lots Of Ideas
- Reliable For Ideas
- Cheap
- Creative 
- Major Development
- Group Activity 

Production Schedule:
1) Task. 
2) Milestones. 
3) Resources. 
4) Time Frame. 
5) Contingency. 

Client

Company Name - Heeley City Farm

Type Of Company - This is a local farm for the S2 area, Meersbrook/Heeley area and is just a small farm with few animals.

Contact Name -

Contact Email - info@heeleyfarm.org.uk

L04 - Drawing Questions

1. Content (1 Mark)
2. Fitness for purpose (3 Marks Max)
3. Use of annotations to justify your decisions (2 Marks Max)

Visualisation Diagram - This is a sketch that represents the layout of a product

Website/App - Draw the home screen being the first page you see on a website (home page) or a level for a game



- Mastheads
- Interactive Options - Hyperlinks
- Graphics
- Specific Layout
- Text Fonts - Reflects the genre

Housestyles - Draw an arrow and annotate

Homescreen for app - Draw a phone to show what it would look like and label it.


CONTENT

Does your drawing look like the product (key features) you have been asked to draw?

FITNESS FOR PURPOSE

Just like with CONTENT, this one is about the FEATURES of what you have drawn being relevant for the brief/scenario.

ANNOTATIONS TO JUSTIFY DECISIONS

A) Housestyles
B) Appeal to target audience
C) The brief

What does the house style include?
When producing a cross media campaign - why is housestyle so important?